👋🏻 Hello,
👋🏻 Hello,
👋🏻 Hello,
I’m Michael David Todd,
a software designer & design systems nerd.
I’m Michael David Todd,
a software designer & design systems nerd.
Occupation
Co-founder, designer/developer
12 years @ PocketMaps
12 years of experience
Experience
CallRail
2021 – 2023
Design Systems Manager
Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.
CallRail
2021 – 2023
Design Systems Manager
Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.
CallRail
2021 – 2023
Design Systems Manager
Driving critical change around how we design/develop SaaS products to improve scalability, efficiency, and above all, quality of the user experience by: Advocating to UX, eng, and product leadership, leading design systems guilds, managing a small UI team, mentoring the UX team, delivering top-quality UI, and deeply collaborating across UX, engineering, and product management teams.
CallRail
2017 – 2021
UI Design Lead
Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.
CallRail
2017 – 2021
UI Design Lead
Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.
CallRail
2017 – 2021
UI Design Lead
Owned the UI design decisions and pattern libraries across the product UX team. Mentored UX team. Hired and managed 1 UI designer. Advocated for org and ops changes to reflect design system needs. Collaborated with UX team to deliver top-quality UI for our SaaS products.
CallRail
2016 – 2017
UI Designer
Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.
CallRail
2016 – 2017
UI Designer
Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.
CallRail
2016 – 2017
UI Designer
Joined when the team was ~35 people and growing out of their early-stage start-up phase. Developed the company’s first UI standards and pattern libraries. Initiated major UI updates including our first custom icon font, bringing the aesthetic up-to-date, and laying the groundwork for future improvements.
CaseFleet
2015 – 2016
Freelance UI Designer
Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.
CaseFleet
2015 – 2016
Freelance UI Designer
Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.
CaseFleet
2015 – 2016
Freelance UI Designer
Referred by the lead front-end engineer that I previously worked with, I primarily worked directly with him to help make UI improvements to their web app. In addition, I helped develop and refine their branding and marketing website design.
Look-Listen
2014 – 2015
UX Designer
Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.
Look-Listen
2014 – 2015
UX Designer
Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.
Look-Listen
2014 – 2015
UX Designer
Designed marketing sites and software for agency clients using Sketch for designs and Framer for interactive prototypes. Collaborated heavily with developers and occassionally wrote inital HTML and CSS. Built on web design experience by incorporating UX practices inlcuding research, IA, and a more iterative approach often working directly with clients to incorporate feedback quickly. Skills and tools included Sketch, Invision, Balsamiq, Framer, HTML, & CSS/SCSS.
Look-Listen
2015 – 2016
Frontend Developer
Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.
Look-Listen
2015 – 2016
Frontend Developer
Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.
Look-Listen
2015 – 2016
Frontend Developer
Developed presentation-layer code and prototypes for websites, web apps, and mobile apps. I collaborated with designers and other frontend devs to create clean responsive UI that could be easily integrated into the rest of the codebase. Skills and tools included HTML, CSS/SCSS, jQuery, Bootstrap, and Zurb Foundation.
PocketMaps
2011 – Present
Co-founder / Designer / Developer
Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.
PocketMaps
2011 – Present
Co-founder / Designer / Developer
Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.
PocketMaps
2011 – Present
Co-founder / Designer / Developer
Current responsibilities (side hustle): Web developer for pocketmaps.com and internal tools. Graphic design consultant. Past roles: Web designer/developer for pocketmaps.com. Graphic and brand designer for all branded materials including logo, print collateral, email templates, and printed Grab 'n' Go product.
Freelance
2010 – 2013
Freelance Web Designer/Developer
Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.
Freelance
2010 – 2013
Freelance Web Designer/Developer
Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.
Freelance
2010 – 2013
Freelance Web Designer/Developer
Worked directly with clients to provide full-service website consultation. Typical projects included designing, developing, and maintaining custom websites using ExpressionEngine and Craft CMS content management systems. Additional services included setting up email accounts, web forms, and automations. Most clients were long-term, lasting 2-3 years.
Freelance
2010 – 2010
Graphic Designer
Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.
Freelance
2010 – 2010
Graphic Designer
Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.
Freelance
2010 – 2010
Graphic Designer
Supported senior design team with various concept advertisement graphics for pitch decks, photo-realism mockups, and logo design concepts. Clients included mostly major brands such as Coca-Cola, Nestlé, and SeaWorld.
About me
🏡 Atlanta-based
🏡 Atlanta-based
🏡 Atlanta-based
👨🏻💻 UI designer
👨🏻💻 UI designer
👨🏻💻 UI designer
👨🏻💻 Web developer
👨🏻💻 Web developer
👨🏻💻 Web developer
🐶 Dog dad
🐶 Dog dad
🐶 Dog dad
🪴 Plant dad
🪴 Plant dad
🪴 Plant dad
🥑 Vegan
🥑 Vegan
🥑 Vegan
🎿 Downhill skier
🎿 Downhill skier
🎿 Downhill skier
🤓 Nerd
🤓 Nerd
🧠 Neurodivergent
🧠 Neurodivergent
🧠 Neurodivergent
🏳️🌈 Queer
🏳️🌈 Queer
🏳️🌈 Queer
Projects
Writing
Working on